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Welcome
Joan Lurie Farb has practiced as an independent real estate broker in the Los Angeles area for over thirty-five years. During this time, she has represented thousands of buyers and sellers in their purchase and sale transactions. She obtained her broker’s license in January, 1985 and has owned and operated her own real estate brokerage firm ever since. This has required a seven days per week commitment, and has allowed her to experience most every type of real estate climate imaginable.
For nearly eight years prior to becoming a licensed California Real Estate Broker, Joan practiced as a Certified Public Accountant. She prides herself on having an extensive business background and the ability to handle even the most complicated transactions. Joan's awareness of the tax issues and intricacies involved in successfully closing real estate transactions is an example of the unique and special skills set that she brings to her clients.
Joan attributes her success in the real estate business, even during some very challenging markets, to always working very hard to obtain the very best results for her clients. Real estate brokerage is truly a personal service business. In an environment where there are so many real estate professionals to choose from, it is of ultimate importance to be distinguished as being diligent, experienced, energetic, creative, and having a proven track record. Happily, after over thirty-five years in business, almost all of her new business comes from previous clients and personal referrals. Joan is proud that her client base continues to affirm that she is tireless in her pursuit of excellent results. As a testament to her honesty and credibility, she is often called upon by attorneys and bankruptcy trustees to assist with valuations and to give expert testimony in court.
A personal meeting with Joan will confirm that she has the tools to get the job done, and derives great pleasure in achieving, if not exceeding, her clients’ expectations.
Joan Lurie Realty
Residential and Commercial Brokerage
15332 Antioch Street, #809
Pacific Palisades, CA 90272
joanluriefarb(at)gmail(dotted)com
CalDRE #00879787


HP Testimonials
"I have had the privilege of working with Joan Lurie for over 20 years. She has represented me in my capacity as a business manager for high net worth individuals as well as a bankruptcy trustee for major real estate projects in Southern California. Ms. Lurie is one of the most dedicated, hard-working real estate professionals I know. Her insight as to market trends, sales strategy, lending and other significant issues relating to sales or purchases of both residential and commercial real estate, has been invaluable. I also greatly appreciate her proactive approach to any matter that she is involved with. She is definitely a team player and at the end of the day gets results. I would highly recommend her."
"I have known and worked with Joan for over 20 years. She has consistently exceeded all expectations, both in terms of her knowledge of the market and negotiating skills, as well as her unyielding commitment to clients. I can say from personal experience that Joan is the best of the best, and I would recommend her to my family and friends without any reservations whatsoever. Not a question in my mind she will get you the best deal possible!"
"Joanie is both a professional and a warm hearted, compassionate and understanding advisor. She comes to the table with a multitude of skills that are incredibly valuable to a real estate client. She begins with a strong accounting background. She is very levelheaded and extremely knowledgeable of the industry of residential real estate. I am consistently surprised at the breadth of her knowledge in terms of geographical areas and distance as well as particulars of transactional complexities. In the 20 or more years I have used her services and seen her in action, she has never disappointed me, she has always been there to advise soundly and I have witnessed her to complete and close transactions that others could not."
"It is with pleasure that we share our experience with Joan Lurie. We have known Joan for thirty years and can attest to her work ethic, competence, unmatchable energy, endurance and market knowledge. Joan has worked with us and our family on residential sales, purchases and leases— always bringing us to a happy conclusion. The experience at each phase of the transactions was superior, such as sharing innovative efforts in developing prospects, useful insights on pre-listing renovations/staging, effective showings and proactive facilitation during the sale negotiations and impeccable due diligence. We highly recommend Joan Lurie for your real estate needs."
"Joanie is a consummate professional. She provides the highest level of service and dedication to her clients. Her market knowledge is deep and reflects her 30+ years in residential realty. As a commercial real estate professional, I do not pretend to understand how residential values behave from block to block. The importance, in my opinion, of relying on local realtors for their expertise and judgement should not be underestimated. Joanie’s cheerful personality and relentless drive to find us our ideal home made a stressful experience an enjoyable one. She has represented our family on numerous transactions and we cannot imagine buying or selling a home without her representation."